INTRODUCING

INTRODUCING

BLUE APRON

Customized

Swap, add, upgrade—

make your meals more you.

Food is personal, from what we like to how we like it. You asked for more options—and we like to deliver. Now, we’re making it easier to customize select recipes on our Signature for 2 and 4 menus. From the growing teen to the heart-healthy dad, we want to meet your family’s needs. Swap, add, or upgrade your proteins for an upcharge, and look for more customization options in the future.

The choice is all yours—because every home cook is different (and that’s a good thing). 

Customization options will be available to all customers in December.

Tailor meals to your tastes

SWAP

Want to exchange that meat for tofu, or those potatoes for veggies? Done. Want to try something new? Swap that pasta for chickpea pasta. Whether it’s dietary restrictions or the desire to try something new, everyone has their preferences—what are yours?

ADD

You told us you wanted more food, so we made it happen. Now you can choose to bulk up your recipes with more protein, veggies, or grains and pastas. We always want you to feel satisfied (and leftovers are delicious, too).

UPGRADE

Just like you, we have high standards. All our ingredients are high quality and come from trusted suppliers, but you may prefer to step things up. Upgrade that steak for a select cut and amp dinner up a bit.

WHERE TO FIND CUSTOMIZED RECIPES

FAQs

WHAT ABOUT PRICING?

Swapped, added, or upgraded proteins will cost between $0.95 and $5.95 more per serving, depending on the size and type.

HOW MANY RECIPES CAN I CUSTOMIZE?

Each week, our 2-serving Signature menu will feature four customizable recipes and our 4-serving Signature menu will feature two.

WHAT ABOUT NUTRITION INFO?

Visit your Current Page in the Blue Apron app or blueapron.com to see full nutrition info for recipes, including customized options.

I DIDN’T CUSTOMIZE A RECIPE, BUT MY RECIPE CARDS LOOK DIFFERENT.

For each recipe, customized or not, everyone gets the same recipe card. This means you may see steps and callouts speaking to customized ingredients, or photos that show the meal with a customized ingredient instead of in its usual state. Don’t worry! If you didn’t customize your recipe, you still have everything you need. The standard list of ingredients and set of steps are still there for you to follow; you can ignore the customization callouts.

WHAT OPTIONS CAN I EXPECT IN THE FUTURE?

While Blue Apron Customized will be available to some customers starting the week of 10/26, it will be available to all customers by December. Also, you’ll soon be able to customize starches and veggies (as described above) in addition to proteins.

Still have questions?

See our Customer Experience’s FAQ page for more info.

COOK ALONG WITH US

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